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Analysis: Nvidia has reportedly scrapped its program to sell GPUs at MSRP, and cards might get pricier

👤 By Connect Quest Analyst via Connect Quest Artist
📅 24-01-2026 01:30
✅ Analytical - Independent Analysis
⏱️ 3 min read
Analysis: Nvidia has reportedly scrapped its program to sell GPUs at MSRP, and cards might get pricier Image: Stock - Android
Nvidia's GPU Pricing Decision: Implications for PC Builders in North East India

Nvidia's GPU Pricing Decision: Implications for PC Builders in North East India

The tech industry is abuzz with a recent report suggesting that Nvidia has scrapped its Open Price Program (OPP), potentially leading to a repeat of last year's GPU price spikes. While Nvidia has yet to confirm this, the rumor has sparked concerns among PC builders, including those in North East India.

The End of the Open Price Program

The Open Price Program (OPP) was a mechanism that kept Nvidia's graphics cards selling at their Manufacturer's Suggested Retail Price (MSRP). The program allowed Nvidia to set an MSRP for its cards, and manufacturers interested in making the card would follow suit. In some cases, the manufacturing cost exceeded the MSRP, prompting Nvidia to provide cashback to cover the loss.

Potential Price Hikes

According to a report by der8auerEN on YouTube, Nvidia has allegedly scrapped the OPP program. This move could potentially lead to significant price increases across all Nvidia graphics cards, making them less affordable for PC builders. While the exact magnitude of the price hike remains unknown, it's reasonable to expect an unfavorable impact on the wallets of PC enthusiasts.

The Impact on PC Builders in North East India

The potential GPU price hike could have a ripple effect on the PC building community in North East India. Given the region's growing interest in gaming and tech, a surge in GPU prices could dampen the enthusiasm of budding PC builders and gamers. Moreover, the increased cost could strain the budgets of existing PC builders, potentially delaying upgrades or new builds.

Broader Indian Context

Last year, the tech industry experienced similar issues with GPU and RAM prices. The spike in prices was driven by scalpers and supply-demand dynamics. If Nvidia's decision to scrap the OPP program is confirmed, it could signal a return to the challenges faced by PC builders in 2025. This could further exacerbate the existing digital divide in India, where access to affordable technology is crucial for socio-economic development.

Reflections and Looking Forward

While the rumors of Nvidia scrapping the OPP program are not yet confirmed, the potential implications are concerning for PC builders in North East India and beyond. As we await official confirmation from Nvidia, it's essential for PC builders to stay informed and prepare for potential price adjustments. Meanwhile, the tech community should continue advocating for affordable and accessible technology to ensure that everyone, regardless of their location or financial status, can participate in the digital age.

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