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Analysis: Sikkim duo finds AI solution to jobs market crisis

Apuphi: AI-Powered Solution Revolutionizing the North East Job Market

Apuphi: A Game-Changer in the North East's Job Market

In a significant stride towards technological innovation, two young entrepreneurs from Sikkim, Diwash Chettri and Sulabh Gurung, have established Apuphi - an AI-driven platform set to transform the domestic jobs market in the North East and beyond. This groundbreaking venture has attracted a foreign direct investment of around $4.4 million from Germany, putting the North East on the country's technological map.

A Holistic Approach to Job Seeking

Apuphi, an acronym for Apply, Upskill, Hired, is not just another job portal. It aims to offer a comprehensive career ecosystem that addresses the challenges faced by job seekers in the Indian market, particularly in the North East. The duo behind Apuphi, Diwash Chettri (a software developer) and Sulabh Gurung (a civil engineer), conducted extensive market research for two years to create a platform that would stand out from traditional job portals.

Addressing the Job Market Challenges

Apuphi aims to tackle the common issues faced by job seekers, such as career choice confusion, overwhelming competition, and lack of feedback from recruiters. It also bridges the gap between job aspirants and mentors from their preferred fields or companies. With Apuphi, job seekers can identify the right career path, assess their talent gaps, and receive guidance on upskilling courses to enhance their employability.

Expanding Horizons and Embracing AI

Apuphi's success has validated the potential of startups in the North East and has changed the prevailing perception about innovation and technology in the region. The platform is not limited to the North East and aspires to expand its reach globally. The duo is also exploring the use of artificial intelligence to offer targeted solutions based on skills and provide upskilling recommendations from industry experts.

A Message to the Youth of the North East

Chettri and Gurung, both in their thirties, encourage youngsters from the North East to break free from traditional career paths and embrace innovation. They emphasize the importance of skills development and seizing opportunities to achieve success. Their message is clear: never limit yourself, be hungry for knowledge and success, and push yourself to discover your potential.

The story of Apuphi serves as an inspiration for the youth of the North East and beyond, demonstrating that technological innovation is not confined to metropolitan cities but can flourish in remote regions like Sikkim. As Apuphi gears up for its official launch in 2026, it aims to become a household name, empowering job seekers and shaping the future of the job market.