HP's Gaming Laptops Get a Major Makeover: HyperX Takes Center Stage

In a surprising move, HP has decided to prominently feature its gaming-focused subsidiary, HyperX, on its new Omen gaming laptops. This change, unveiled at CES 2026, marks a significant shift in the branding of HP's gaming products.

New Aesthetics and Improved Specs

The new Omen lineup features a 16:10 aspect ratio screen, a departure from the traditional 16:9. These screens can be upgraded from IPS to fast-refreshing OLED, offering smoother visuals for gaming enthusiasts. The change in logo placement is the most noticeable aesthetic difference compared to the 2025 models.

Omen 15: A Powerful Contender

The Omen 15, replacing the Victus 15, comes with a 15.3-inch 16:10 display, starting at 1,920 x 1,200, but can be configured with up to a 3K 120Hz OLED screen. It boasts a four-zone RGB backlit keyboard with an 8K polling rate, and users can opt for the latest Intel or AMD-based processors. The laptop sports two user-accessible RAM ports and comes with 8GB DDR5 RAM by default. Graphics options range from Nvidia's RTX 5050 to the 5070, both offering 8GB VRAM.

Omen 16: Versatility and Customization

The Omen 16 offers similar specifications, with Intel or AMD processors, and Nvidia's RTX 5060 or 5070 graphics cards (8GB VRAM variants). However, it has a slightly lower screen-to-body ratio compared to the Omen 15. This model is available in both black and white.

Omen Max 16: Top-tier Performance

The Omen Max 16 offers the most powerful specifications in the lineup, with a 2.5K OLED screen that can go up to 240Hz. Graphics options start at the 5070 Ti and include the 5090. Users can choose between AMD or Intel processors, but their choice impacts overall RAM speed and quantity possible. Like the Omen 16, this model is available in black or white.

Relevance for North East India and Beyond

The growing interest in gaming, particularly in the younger demographic, is a trend that extends beyond the United States. As gaming becomes more mainstream, companies like HP are investing in high-performance gaming laptops, catering to the needs of gamers in North East India and across India.

Looking Forward

HP has yet to announce pricing or a launch window for these laptops. As we await more details, it will be interesting to see how the gaming market reacts to this branding shift and the improved specifications.